APWU Launches Phase 2 Of Television Ad Campaign

The APWU has launched Phase 2 of its television ad campaign, in conjunction with the National Association of Letter Carriers and the National Postal Mail Handlers Union, APWU President Cliff Guffey announced. Spots will air on CNN, MSNBC, and FOX News. The ad will run for approximately two months.

APWU Televison Ad
This APWU TV ad will air on CNN, MSNBC and Fox.

The ad is designed to explain — in just 30 seconds — the true cause of the Postal Service’s financial crisis.“The Postal Service has been recording financial losses, but not for the reasons you might think,” the ad says. It quickly identifies the problem — a 2006 law that imposes a $5 billion annual burden on the Postal Service that no other agency or company bears. At the same time, the Postal Service is forced to overpay billions more into federal accounts, it says.

The ad concludes with a simple message, “Congress created this problem, and Congress can fix it.”

“The USPS’s difficulties have gotten the attention of legislators and the news media,” Guffey said. “But, unfortunately, the cause of the problem is frequently misunderstood. It is crucial that we tell the real story.”

The ad is intended to help win support for legislation that would address the Postal Service’s crisis. H.R. 1351, which was introduced by Rep. Stephen Lynch (D-MA), would do that, Guffey said, without cutting pay, reducing benefits, eliminating collective bargaining rights, or slashing service. It has more than 200 co-sponsors.

However, Rep. Darrell Issa (R-CA), the chairman of the House Committee on Oversight and Government Reform, has blocked consideration of H.R. 1351. Instead, he introduced H.R. 2309, which would be devastating for the Postal Service, the American people, and postal employees, Guffey said. Rep. Issa’s bill would order $1 billion worth of post office closures in the first year and $1 billion worth of facility closures in the second year. It also would empower a board to unilaterally cut wages, abolish benefits, and end protection against layoffs.

In addition to the ad campaign, the postal unions have joined forces in an effort to Save America’s Postal Service. Rallies are set for Sept. 27 in every congressional district. For more information, visit www.apwu.org or www.SaveAmericasPostalService.org.

The ad is intended to support two crucial APWU campaigns, Guffey said: A drive to sign up new union members, which will begin with a National Organizing Week set for July 18-22, and a campaign to win support for legislation that would address the Postal Service’s financial crisis. “The federal government is holding billions of dollars of USPS money,” the union president said. According to studies by two independent actuaries, the USPS has overfunded its pension plans by $50 billion to $75 billion.

Where to See the Ad 
The ad will air on the stations and programs below.

CNN

• American Morning (6 a.m. – 9 a.m.)
• Newsroom (9 a.m. – 10 a.m.)
• Newsroom (12 p.m. – 3 p.m.)
• Newsroom (3 p.m. – 4 p.m.)
• Situation Room (5 p.m. – 7 p.m; 4 p.m. – 6 p.m.)
• John King (7 p.m. – 8 p.m; 6 p.m. – 7 p.m.)
• Erin Burnett (7 p.m. – 8 p.m. and 11 p.m. - 12 a.m.)
• Piers Morgan (9 p.m. – 10 p.m. and 12 a.m. – 1 a.m.)
• CNN Weekend Saturday (12 p.m. – 6 p.m.)
• State of the Union w/Candy Crowley (Sunday, 9 a.m. – 10 a.m.)

FOX News

• FOX & Friends (6 a.m. – 9 a.m.)
• Fox News Live (9 a.m. – 3 p.m.)
• Studio B (3 p.m. – 4 p.m.)
• The Five (5 p.m. – 6 p.m.)
• Fox Weekends Morning (5 a.m. – 10 a.m.)
• Fox Weekends Afternoon (12 p.m. – 7 p.m.)

MSNBC

• Morning Joe (6 a.m. – 9 a.m.)
• MSNBC live (9 a.m. – 5 p.m.)
• Hardball (5 p.m. – 6 p.m. and 7 p.m. – 8 p.m.)
• The Last Word (8 p.m. - 9 p.m. and 11 p.m. – 12 a.m.)
• Rachel Maddow (9 p.m. – 10 p.m. and 12 a.m. – 1 a.m. )
• Ed Show (10 p.m. – 11 p.m. and 1 a.m. – 2 a.m.)
• Weekend Daytime (6 a.m. – 6 p.m.)